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Actress Tracee Ellis Ross Teams Up With SoftSheen-Carson Laboratories® Optimum Salon Haircare® to Chat Legendary Style

Introducing the “Optimum Amla Legend #LegendaryStyle” Video

NEW YORKMay 16, 2014 /PRNewswire/ — Actress Tracee Ellis Ross has teamed up with SoftSheen-Carson Laboratories®, the #1 ethnic haircare brand in the world, to debut a video titled, “Optimum Amla Legend #LegendaryStyle.” In the video, Ross sits down withOptimum Salon Haircare Artistic Style Director and stylist to the stars Johnny Wright, to dish on all things hair, legendary style and their favorite new products from the Optimum Amla Legend Rejuvenating Ritual.

While Ross adds her comedic flare to the interview, celebrity stylist extraordinaire Johnny Wright provides expert hair tips, to deliver an informative yet entertaining video in celebration of the newest innovations from the Optimum Salon Haircare Amla Legend Rejuvenating Ritual, a rejuvenating product collection infused with legendary Amla oil, an Indian oil used for centuries in India as a luxurious natural hair conditioner.

The latest from the Optimum Salon Haircare Amla Legend Rejuvenating Ritual includes:

  • Optimum Amla Legend Oil-Infused Styling Ritual: Condition hair back to life with this 3-piece collection of innovative styling products infused with luxurious Amla Oil. Comprised of Optimum Amla Legend Enchanted Finish Hold + Polish Spray, Optimum Amla Legend Treasured Temple Edge Tamer and Optimum Amla Legend Lustrous Body Blow Dry Mousse, this high-performance trio of products leaves hair with timeless hold, incredible shine, nourishment, protection and long-lasting day-to-night style control. (SRP:$6.99 each)
  • Optimum Amla Legend Miraculous Black Oil Dull Defying Haircolor: The first haircolor treatment infused with rejuvenating Amla Oil from India. Featuring a unique, ammonia-free oil blend, this gentle tone-on-tone haircolor enhances natural color, while visibly improving and restoring hair, transforming strands to become smoother, shinier and healthier. Available 3 distinct shades, including: Jet Black, Natural Black and Natural Dark Brown. (SRP: $8.99 each)

About SoftSheen-Carson
SoftSheen-Carson Laboratories is part of the Consumer Products Division of L’Oreal USA. As the worldwide haircare leader for people of color, SoftSheen-Carson provides consumers with superior beauty products to help them choose their personal style. SoftSheen-Carson’s portfolio includes well-loved brands such as Dark and Lovely, Optimum, Lets Jam!, and Magic Shave. For more information, visit

Press Contact:
Michelle Pascal/Lauren Clements
Bratskeir & Company

SOURCE SoftSheen-Carson Laboratories


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