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Posted: September 23, 2018, 8:39 pm


Isabel Marant, Jacquemus, Olivier Rousteing... La table ronde couture de "Profession : Créateur.rice"
Michel Denisot a réuni la crème des créateurs autour d'une table ronde où fusent anecdotes croustillantes, mantras inspirants et confessions tranchantes sur l'univers de la mode. L'émission "Profession : Créateur.rice" est à ne pas manquer ce soir à ...
« Profession : créateurs.trices » : pour tous les (vrais) fans de modeElle

all 4 news articles »
Posted: September 19, 2018, 1:06 pm


Beyoncé's Latest Tour Look Delivers Pure '80s Glamour
Her latest look? A take on pure '80s glamour. Beyoncé performed in New Orleans wearing a long-sleeved, high-neck emerald dress covered in shining crystals, designed by Balmain's Olivier Rousteing. For a nod to the '80s, the shoulder pads were very much ...

Posted: September 16, 2018, 4:35 pm

Hollywood Reporter

Olivier Rousteing on Balmain's Latest Sonic-Driven Video Project (Exclusive)
Hollywood Reporter
But Olivier Rousteing hears music. “It's possible to create an amazing song with the rhythm of life,” says Rousteing, who in 2019 will celebrate 10 years with Paris-based Balmain (he was named creative director in 2011). “It doesn't matter if you're on ...

Posted: September 10, 2018, 1:00 pm

i-D (satire) (blog)

ballet's enfant terrible sergei polunin is the new face of balmain
i-D (satire) (blog)
Looking to celebrate its autumn/winter 18 campaign with a diverse range of musicians, actors, models and artists, creative director Olivier Rousteing has built the films around the idea of “Balmain playing the world like an instrument.” Having already ...

Posted: September 7, 2018, 2:58 pm


Balmain used virtual models in its latest campaign 'to present diversity' — but some people think it could have ...
Major fashion brand Balmain is used to causing a stir when it reveals a new project, but it's usually for positive reasons. Its 2015 collaboration with H&M sold out in minutes, and creative director Olivier Rousteing was responsible for some stunning ...

Posted: September 5, 2018, 7:51 am

Marie Claire

Balmain Reveals CGI Models Have Joined The #BalmainArmy
Marie Claire
However, 32-year-old Balmain creative director Olivier Rousteing, who joined the storied house in 2009 bringing a much-needed fresh perspective to the label, is not the kind of designer to rest on past successes or keep rolling out the same formula ...

and more »
Posted: September 3, 2018, 5:55 am


Balmain has a new army of models but none of them are human
The French retailer has hired a 'virtual army' to showcase its latest range, as envisioned by creative director Olivier Rousteing. Among the models, who are all digitally manufactured, is Shudu – the dark-skinned model with 141,000 followers on Instagram.

and more »
Posted: September 2, 2018, 4:11 pm

Daily Mail

Olivier Rousteing's new “Balmain Army” is virtual fashion's new frontier
VOGUE Paris (press release)
In the past year, a new type of model has ingrained itself into the fashion industry's coding. Digital avatars Lil Miquela, Shudu Gram and Noonoouri have become the 2.0 generation of supermodels, and Olivier Rousteing hasn't hesitated to embrace the ...
Can the Kardashians keep up with fashion's newest stars? High-end label Balmain ditches famous faces and A-list ...Daily Mail
Digital Fashion Models Take Over Balmain's Pre-Fall 2018 CollectionWT VOX
Balmain's Uses CGI Models For Their New CampaignTeenVogue.com

all 10 news articles »
Posted: August 31, 2018, 10:43 am


Balmain Has a New Army of Models—​And They're All Digitally Created
Balmain has introduced a new gang of supermodels—but, they're not real. This season, creative director Olivier Rousteing has opted for a "virtual army" of digitally manufactured models to wear his newest collection. "Anyone and everyone is always ...
See Balmain's First “Virtual Army” Of ModelsRefinery29
Balmain drops the Kardashians in favor of CGI modelsPage Six
Balmain enlists a cast of CGI models for latest campaignDazed
ELLE.com -Jezebel -The Hollywood Unlocked (blog)
all 9 news articles »
Posted: August 30, 2018, 6:23 pm


Exclusive: Balmain Introduces Its First “Virtual Army”
Olivier Rousteing isn't just paying lip service when it comes to increasing visible diversity in the fashion industry. In fact, the Balmain creative director is structuring his entire business around it. Rousteing — one of three Black men to ever helm ...

Posted: August 30, 2018, 12:28 pm
  • , title : 'Olivier Rousteing - On n’est pas couché 3 septembre 2016 #ONPC'
    Olivier Rousteing - On n'est pas couché 3 septembre 2016 #ONPC
    Olivier Rousteing - On n'est pas couché 3 septembre 2016 #ONPC On n'est pas couché 3 septembre 2016 Laurent Ruquier avec Vanessa Burggraf & Yann ...
  • , title : 'Olivier Rousteing Brings Balmain to the Instagram Generation | In The Studio'
    Olivier Rousteing Brings Balmain to the Instagram Generation | In The Studio
    Olivier Rousteing, the creative director of Balmain, wants to make the French fashion house relevant to a new generation — and his 4.6 million Instagram ...
  • , title : '15 Things You Didn’t Know About Olivier Rousteing'
    15 Things You Didn’t Know About Olivier Rousteing
    15 Things You Didn't Know About Olivier Rousteing | Fashion Fridays SUBSCRIBE to ALUX: ...
    We asked Olivier Rousteing 21 questions at the Paris Collections #MRPORTERontheroad.
  • , title : 'Balmain | The Documentary'
    Balmain | The Documentary
    Inside the world of Balmain, featuring a look at how the extremely talented Olivier Rousteing works.
  • , title : 'Olivier Rousteing: ’Fashion helped me define who I am’ - Newsnight'
    Olivier Rousteing: 'Fashion helped me define who I am' - Newsnight
    Olivier Rousteing, creative director of the fashionhouse of Balmain, speaks exclusively to Newsnight's Stephen Smith. SUBSCRIBE to get our latest videos ...

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