Exclusive OWN and Oprah Merchandise Including Items from O, The Oprah Magazine’s Popular O List Available at Oprah.com/OStore
August 19, 2015
Contact – Morgan DiStefano
Los Angeles – OWN: Oprah Winfrey Network announced today the launch of the new O Store (Oprah.com/OStore), the official online retail store for exclusive OWN and Oprah merchandise along with curated lifestyle content. Beginning today, consumers can purchase a variety of products made exclusively for OWN as well as some of the most sought after items from the popular O List in O, The Oprah Magazine. Additionally, OWN’s exclusive online learning platform, O Courses, will be available for purchase.
“We are an ever-evolving brand and the O store is a new extension for us into the online retail space” said Erik Logan, president, OWN: Oprah Winfrey Network. “This is a next step in connecting with our most loyal supporters, offering them a fun way to celebrate and be part of the OWN brand and what it represents.”
OWN has partnered with Delivery Agent to leverage the company’s data-driven, omni-screen commerce solution, integrated into television and social media platforms, to make it possible for fans to engage and transact across screens and platforms from mobile to television. At launch, the O Store will feature “Peace Love Oprah” merchandise, created by Miami-based company Peace Love World. Select styles from this line, made popular by last fall’s Oprah’s The Life You Want Weekend tour, include fashionable t-shirts, hoodies, sweatshirts and tops. A handpicked selection of O List items, from O, The Oprah Magazine, will also be available with items ranging from some of Oprah’s favorite jewelry and accessories to appliances and gadgets and treats she has loved over the years. Additionally, O Courses from teachers such as author and inspirational speaker Iyanla Vanzant, renowned pastor and author Rob Bell, acclaimed speaker and author Brené Brown and global media mogul Arianna Huffington will be available. The O Store will also carry various merchandise from OWN’s popular shows including inspirational series “Super Soul Sunday.”
Oprah.com is home to exclusive content from OWN: Oprah Winfrey Network, O Magazine and original digital series including #OWNShow, a daily web show that brings together stories, life-tips and various personalities from across Oprah platforms, #HarvestDay, a series of visually stunning foodie music videos from the POV of the chef, and #AdamSays featuring O Magazine creative director Adam Glassman offering quick wit and distinctive fashion advice. Additionally, Oprah.com houses OWN’s online learning platform that includes “Oprah and Deepak’s 21 Day Meditation Experience,” which offers daily guided audio meditations online and has garnered over 4.1 million participants in over 200 countries worldwide; as well as O Courses which offer the online community an opportunity to go deeper into the content and topics featured on OWN and Oprah.com. Featured O Courses include “The Gifts of Imperfection” taught by Dr. Brené Brown, “Forgiveness” from Iyanla Vanzant, “Practical Guide to Finding Joy and Meaning in Everyday Life” from Rob Bell and the newest course, “Thrive,” from Arianna Huffington.
About O, The Oprah Magazine
O, The Oprah Magazine (oprah.com/omagazine) encourages confident, intelligent women to reach for their dreams, express their individual style and make wise choices, guided by the values of one of the most charismatic women in the world. With an emphasis on personal growth, the magazine addresses every aspect of a woman’s life – the material, the intellectual and the emotional – and deeply connects with more than 15 million readers every month (MRI, 2011 Doublebase). From the moment it launched, O, The Oprah Magazine carved out a unique position in the marketplace and created an entirely new category in women’s magazines, delivering the Live Your Best Life message through thoughtful, ever-evolving content and trusted advice from Suze Orman, Dr. Mehmet Oz and other well-known experts. In the past four years, O, The Oprah Magazine has won three National Magazine Awards, including, in 2012, the award for General Excellence. O, The Oprah Magazine is available on Zinio, Barnes & Noble Nook, Amazon Kindle and Flipboard, and its namesake iPad app is available on the App store at www.itunes.com/appstore. Follow O, The Oprah Magazine on Twitter @O_Magazine.
O, The Oprah Magazine is a co-venture between Harpo Print, LLC and Hearst Magazines, a unit of Hearst Corporation, one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 1H 2014) and reaches 80 million adults (Fall 2014 MRI gfk).
About Delivery Agent, Inc.
Delivery Agent is the market leader in turning audiences into revenue-generating customers for the world’s largest brands and media companies. Delivery Agent’s proprietary commerce technology allows fans to engage with and transact directly from media – music, advertisements, and television – via personal computer, mobile device or directly through the television. At the same time, Delivery Agent’s data analytics engine maximizes revenue potential through audience targeting and optimization. Currently in market with leading broadcasters, record labels, advertisers, MVPDs and smart TV manufacturers, the Delivery Agent platform is deployed by long-term partners NBC, FOX, CBS, HBO, Live Nation, Bravado, Tiger Woods, Pepsi, Visa, Comcast, AT&T, Verizon and Samsung, among others. More information about Delivery Agent is available at www.deliveryagent.com and @deliveryagent.
About Peace Love World
Peace Love World is a Miami-based luxury lifestyle brand founded with the intention to spread peace, love and happiness wherever and whenever possible. Created by Alina Villasante in 2009, Peace Love World has grown into a globally recognized fashion and lifestyle brand with an ardent following and growing list of celebrity fans. Peace Love World is a brand for women, men, children and pets alike. Celebrity devotees include Jennifer Lopez, Ellen DeGeneres, Kim Kardashian, Sofia Vergara, Britney Spears, Jennifer Garner, Eva Longoria, Selena Gomez and many more. The brand operates seven retail stores in South Florida, one in Hong Kong, one in Cannes and is sold in over 2,000 boutiques worldwide. Peace Love World is sold nationally in Bloomingdale’s, Nordstrom and Neiman Marcus. For more information, visit www.peaceloveworld.com.
Morgan Di Stefano
Director of Communications